What I’ve learned about marketing is that sometimes it’s all about trial and error. I don’t know how many times I came up with a “genius” marketing idea and watched it fail horribly. I would say close to 100. (Maybe I’m exaggerating a little.) I have experienced launching a project and watching it go no further than 0 likes, 0 comments, and 0 shares. That’s always the worse feeling. Knowing your idea, product or plan is marketable and having no one seem interested in it. It sucks, but after so many failed marketing strategies, I’ve learned to pick myself back up and try again. And it took me years to understand that nothing comes to you without really applying yourself and working for it continuously. Even if it doesn’t work out the first time.
Those videos that go viral, those sites that receive tons of traffic, and those huge names in female entrepreneurship that I admire like Gina Trapani, Natalie MacNeil, and Arianna Huffington didn’t just launch without them putting in the maximum effort to see their plan become real. Here are some marketing tips you can use to get your idea from manifest to launch!
1. Create Local Awareness.
Put an advertisement in your local newspaper. Get people around you to start talking about your business.
Attend meetings in your area that are kindred to your niche. If you can’t find anything try using MeetUp.com. It has been the greatest tool for myself and other entrepreneurs I know who are looking to network with others who share a common interest.
Craft a pitch that will reel in your target audience and investors. If you’re tech savvy like most, you can download an app that I fell in love with calledElevatr. You can find it in any Apple App Store. Visit their sitewww.Elevatr.com for more information.
2. Email Marketing.
Start a customer/consumer newsletter to build your tribe and grow your reach. I am a huge fan of MailChimp. Not only is it free for those who are just starting out building their email list, but it also can be integrated on your social media sites. Visitors that visit your Facebook Fan Page can like your page and also subscribe to your newsletter directly from the platform.
Use Twitter DM’s as your secret weapon. At the top of this year I started testing a theory that I had. This was that I could get more people to send me their emails via Twitter DM than getting them to click on my link to my site and sign up. And it worked! Use those automated DM’s to your advantage!
3. Social Media. (Facebook, Instagram, Pinterest, LinkedIn, Google+)
Post updates to your accounts, but be careful not to overdue it. I recommend using this strategy if you’re a “serial poster.” F.Y.I. 3-4 updates a day is all you need to attract your audience.
L-Links: Share interesting content to draw in your audience.
E-Engage: Respond to questions or comments about your content you shared using your “Expert Advice” in threads.
D-Discover: Share new trends, tips, and tools you’ve learned with your audience.
S-Supply: Give your audience resources to learn more about what you’ve shared for the day or week. Never be selfish or stingy with your information.
4. Create Spokespeople.
Pitch your story about your brand!
Upload a 30-60 second video on your social networks displaying your excitement about what your brand is launching and what problems it will solve for those in your niche.
Write an article about your brand and share it everywhere online.
Join forums online and find discussions that ask questions your brand can answer for.
Yes, marketing is a little intimidating. You want to make sure you’re saying all the right words, touching on all the right points, and closing deals that get you closer to meeting your quota. Here’s the secret to doing that. JUST BE YOU! We spend ages trying to figure out how everyone else is achieving success, but the key to it all is simply conveying your authentic self within your message. Oprah didn’t get to where she is in her career by copying or being anyone else. Neither should you. Understand and own that your brand is special, unique, and has a purpose. That is empowering in itself.